2026 Impact Awards Winner: Rabba Fine Foods

Open 24 hours a day, seven days a week, Rabba has the unique privilege of interacting with the full, vibrant spectrum of the Greater Toronto Area’s multicultural population via its 37 neighbourhood markets. 

Rather than treating diversity, equity and inclusion as a checklist of corporate policies, Rabba has embedded these principles into the very fabric of its daily culture, workplace operations and community partnerships. 

By purposefully recruiting from the local neighbourhoods each store serves, Rabba brings together an array of backgrounds, languages and lived experiences, fostering a workplace where every team member feels valued while strengthening genuine, empathetic connections with customers across the entire retail network. 

In addition, Rabba offers an extensive selection of products tailored to diverse cultural needs, including robust international and halal-certified items. 

To make checkout as seamless and welcoming as possible for international visitors and Chinese-speaking customers, Rabba introduced the AlphaPay platform, bringing WeChat Pay and Alipay capabilities to the majority of its locations. 

These specialized payment options ensure that language and familiar banking methods are never a barrier to accessing daily essentials, creating a truly inclusive environment from the front door to the cash register. 

In addition, the Rabba Roots Community Giving Program collaborates with local grassroots organizations and community initiatives to intentionally focus its resources on lifting up underserved and marginalized neighbourhoods. 

Whether funding critical healthcare access, supporting education or building robust food rescue programs to combat systemic food insecurity, Rabba works to bridge societal gaps and foster long-term equity.