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7-Eleven debuts private label sports drink



7-Eleven Inc. expanded its private label offerings with its first sports drink, 7-Select Replenish.

The isotonic beverage is available in four different flavors: lemonade, orange mango, cucumber mint, and guava splash. It contains no artificial sweeteners or high-fructose corn syrup.

The new sports drink is sweetened with stevia and real sugar and contains 100% of the daily values of vitamins A, E, Niacin (B3), B5 and Pantothenic Acid (B6) per 12-ounce serving. 7-Select Replenish also has 15 grams of sugar and 60 calories per serving, or 150 calories per 28-ounce bottle.

Isotonic drinks may help to replace electrolytes and minerals such as sodium, potassium, calcium and magnesium lost during exercise or strenuous activity, 7-Eleven said. 7-Select Replenish contains all four.

"As with all 7-Eleven private brand products, we wanted to make sure our new sport drink would stand out in quality, taste, uniqueness and value," said 7-Eleven President and CEO Joe DePinto. "We benchmarked against the best and added differentiated attributes that we know our customers are seeking."

The addition of 7-Select Replenish follows the recent introduction of Quake, a line of private label energy drinks.

"7-Eleven is one of the leading beverage retailers for a reason," said Tim Cogil, 7-Eleven senior director of private brands. "We listen to our customers, stay ahead of the latest trends and offer refreshing drinks you can't find anywhere else. 7-Select Replenish has received great reviews and is an effective thirst-quencher whether recovering from a tough workout or just needing to cool down on a hot summer day … or any day."

Irving-based 7-Eleven operates, franchises and/or licenses more than 68,000 stores in 17 countries, including 11,800 in North America.

Originally published at Convenience Store News.

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