7-Eleven partners will Grubhub to launch branded convenience concept in the U.S.

7-Eleven Inc. and Grubhub are partnering to launch across the U.S. a branded convenience concept called Grubhub Goods.

Grubhub, a U.S. food-ordering and delivery marketplace, is part of Just Eat Takeaway.com, a global online food delivery marketplace. As of February 15, it offers on-demand convenience delivery to diners from more than 3,000 Grubhub Goods locations across the country.

This nationwide collaboration with 7-Eleven follows a pilot in New York of more than a dozen Grubhub Goods locations operating in partnership with 7-Eleven in Manhattan.

The new Grubhub Goods locations with 7-Eleven will enable the company to reach the vast majority of Grubhub's diners nationwide and feature a selection of 7-Eleven's most popular convenience items, including energy drinks, ice cream, personal care products and more, which will be delivered by Grubhub drivers.

"Diners have come to expect more choices when they land on Grubhub, including convenience options, which we see as a natural extension of our marketplace and a way to bring more value to the entire Grubhub ecosystem," Kyle Goings, director of growth and new verticals at Grubhub, said in a release. "We've been working with 7-Eleven for years to offer their locations on the Grubhub marketplace, and it was a no-brainer to team up with the convenience leader again and bring their operational expertise and scale to Grubhub Goods. Together we are making it even easier for diners to order convenience items and satisfy any quick cravings right from the Grubhub app."

Grubhub has a long history of partnering with convenience stores. With Grubhub Goods, the company said it is "growing awareness for the segment to help generate more orders to convenience stores and restaurants overall on Grubhub. Diners who order convenience items on Grubhub place more orders from restaurants in the following month than those who do not order convenience items."

This expansion to thousands of Grubhub Goods locations in collaboration with 7-Eleven builds on Grubhub's existing owned Grubhub Goods location in Brooklyn, New York, where the inventory and delivery is managed by Grubhub.

Grubhub features more than 300,000 restaurant partners in more than 4,000 U.S. cities. 7–Eleven operates, franchises and/or licenses more than 14,000 stores in the U.S. and Canada. In addition to 7–Eleven stores, 7–Eleven, Inc. operates and franchises Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken and Biscuits locations.

To celebrate the national launch of Grubhub Goods with 7-Eleven, Grubhub is offering customers 50% off on orders of $15 or more.