Digital Marketing

The Super Bowl is more than just a game: it’s the number-one-watched annual sports event in Canada...

When an employee suggested creating a Facebook page for Sébastien Poulin’s convenience store last December, he said: ‘Sure, why not?’...

At Leo’s Convenience in Grand Falls, NB, the Mars Play Your Part promotion just came to an end. Tania Bellefleur, the store’s manager, says she created in-store excitement around the promotion by engaging in conversation with customers, and ensuring the prepack was prominent and visible in store...

The OH HENRY! brand is the number-one selling hunger bar in Canada, and a new advertising campaign set to launch in Q3, 2013 will support this association and help bring awareness to the promotion...

After three years of promotional success, Caramilk Key to the Secret is back for 2013, and you can expect in-store sales to reflect the buzz surrounding this popular consumer promotion.

Consumers love supporting brands that support causes, and c-store customers are no different.

It’s been a busy spring for the Ontario Convenience Stores Association, as it works on files ranging from Free Our Beer and contraband tobacco to the Ontario budget and the plastic bag ban in Toronto...

Photos by Brandon Gray Since Manny Kang was a teenager, he’s taken great pride in caring for cars.