Canadian c-store shoppers appear to be diversifying their baskets, with purchase rates for 12 food and 10 beverage categories way up compared to a year ago.
Indicators are the purchasing habits of younger consumers are playing a role in driving these changes.
While half of all shoppers (50%) visit a convenience store at least weekly, for younger generations popping into their favourite convenience store is a fundamental part of their daily routine: 46% of generation Z/millennials report daily visits to what they perceive as chain stores and 43% shop daily at independent c-stores.
Overall, visits to and spending at convenience remains strong. Shoppers spent an average of $18.06 on their most recent visit (excluding the costs of gasoline), compared to $15.46 in last year’s report and $13.56 in 2019.
What are they spending it on?
Working with the research team at EnsembleIQ, Convenience Store News Canada surveyed more than 2,000 convenience shoppers across the country to find out.
Now in its third year, the C-store IQ National Shopper Study is the only convenience and gas specific study delving into the ever evolving wants, needs, perspectives and habits of Canadian consumers.
For 2023, we doubled the number of participants to provide a more robust snapshot of Canada’s convenience landscape, with comprehensive coverage by age demographics and geographical locations.