Returning this March, get ready to take part in an engaging and valuable C-store IQ Conference at The Convenience U CARWACS Show. The Conference will run two mornings instead of just one, with the trade show opening each day at noon.
We are excited to announce the return of Beth Brickel as a Day 1 speaker of the 2023 show. Brickel is vice-president, research at EnsembleIQ, with 20 years of experience in market and customer research. She brings industry experience from retail, CPG, restaurant, healthcare, education, media, and nonprofits/foundations. As a RIVA-trained moderator, Brickel has conducted research across both B2B and B2C studies.
Join Brickel as she reveals exclusive data and insights from the all new 2023 C-Store IQ National Shopper Study. As Canada’s only convenience and gas specific research it delves into the evolving wants, needs and values of your current and future customers, from Gen Z through Millennial, Gen X and Baby Boomer.
She will delve into questions about how shoppers are defining convenience in an omnichannel world, how new daily habits are shaping the c-store shopping experience, what products are shoppers purchasing, if foodservice is the future, and more! Whether you have one store or 100, Brickel will share a valuable insight into how understanding the “new c-store shopper” is fundamental to your business success.