Couche-Tard hosts official opening of Retail Innovation Lab at McGill

Frictionless store debuted in January and is a testing ground for innovation.
Michelle Warren smiles

November 8th marked the official inauguration of the Couche-Tard Connecté innovation lab, which opened in January in partnership with McGill University.

The lab, part of the Bensadoun School of Retail Management, provides a glimpse of the ground-breaking research and innovations, such as frictionless technologies, that will shape the future of the retail sector in a post-pandemic world. The research is supported by funding from the Quebec Ministry of Economy and Innovation to drive innovation in retail and support the province's small- and medium-sized enterprises.

Including a fully frictionless store, the lab fosters collaborations between key players in retail, emerging technologies, and start-ups, offering researchers and students a chance to do research and testing in a live retail environment.

"Our teams in store are and will continue to be at the heart of the success of our customer experience because they are the ones that allow us to provide excellent customer service with a fresh food offering that sets us apart. Not only do our people prepare this offer, but they make sure that the products are always available to make our customers' lives a little easier every day," said Sophie Provencher, VP, Québec West for Couche-Tard. 


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