Couche-Tard teams up with Too Good To Go to fight food waste
In this expansion, Couche-Tard and Circle K stores throughout the United States, Canada, Ireland, and Poland will join the Too Good To Go Marketplace in phases by geographic Business Unit over the remainder of 2024.
"Our collaboration with Couche-Tard has already made significant strides in the fight against food waste. This expanded partnership elevates our ability to impact to unprecedented levels, reinforcing the crucial role of businesses in addressing global challenges," adds Mette Lykke, CEO of Too Good To Go.
Through the Too Good To Go app, customers can contribute to reducing the significant climate impacts of food waste.
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Circle K and Couche-Tard staff will inspect their food inventory for items nearing expiration and pack them into "Too Good To Go Surprise Bags," adapting to the fluctuating surplus. Directly from the free mobile app on their phones, more than 95 million Too Good To Go registered users across the Circle K and Couche-Tard geographic footprint will have the chance to save good food from going to waste and enjoy it for half of the original price or less.
"Too Good To Go's proposition is a true Win-Win-Win solution: Businesses unlock value from their surplus and avoid food waste; at the same time, users enjoy great value for money, while making a real, tangible difference to help tackle climate change," adds Lykke.
"On top of saving good food from going to waste at a great value for the money, our customers can now leave our stores knowing they've made a positive impact in the efforts to reduce the impacts of climate change," continues Strand.