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06/24/2022

Couche-Tard unveils its first branded chargers in Canada

Company has plans to introduce chargers at 200 sites in North America.
Michelle Warren
Editor & Associate Publisher, Convenience Store News Canada
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Couche-Tard branded EV charger

Couche-Tard's branded EV chargers made their Canadian debut this week in Ange-Gardien, QC. 

In May, the convenience store giant announced it would deploy EV charging units to 200 Circle K and Couche-Tard stores in the U.S. and Canada by 2024.

Several teams and partners, including the Eastern Canada business unit, e-mobility, global fuel and stores teams, gathered to cut the ribbon on the new charging site, which the company says launched with free charging for a limited time as an introductory offer for customers.

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Cutting the ribbon on the new EV charging station in Quebec.
Several Couche-Tard team members and partners gathered to mark the unveiling of the new EV charger.

During the ceremony, Pierre Peters, VP of operations for Eastern Canada said: "I’d like to take this opportunity to thank everyone who worked on this project, from operations, e-mobility, global fuel and other global teams who made this possible. We are very proud of this first charging site with our branded EV Couche-Tard chargers and this marks another important step in our journey with EVs in Quebec and Canada.’’

"It was a great day that marked the first Couche-Tard charging site in Canada. It’s a first, but it’s also a continuation of what we are doing globally as a company which is to deliver products and services for people on the go, and as our customers change, we change with them," said Snorre Skeie, director of e-Mobility, North America. "We have a long history of doing that and evolving our offer to what the customer needs. It’s been a great journey with our partners to make this possible, so we are very happy to have this finally in operation."

As EV chargers roll out across North America, Couche-Tard is building on its learning from the European market. In a statement, the company said it "will be taking a strategic approach, building a network for the future, looking at areas with strong EV adoption rates and electric delivery infrastructure to enable it to provide convenient charging options for customers, whether in-town or on the highway."

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