Eagle Eye unveils EagleAI for grocery and retail sectors

Eagle Eye has launched EagleAI, a modular, customer-centric data science solution powered by AI built specifically for the grocery and retail sectors. 

EagleAI will help retailers and grocers across the globe better meet their customers’ wants and needs individually, optimise promotional spending, increase ROI, and enable true one-to-one engagement that ultimately drives loyalty. It automates the process of connecting and structuring customer data across touchpoints and uses cutting-edge machine learning and AI to create uniquely personalised offers for customers rather than curating the ‘best fit’ set of offers based on a finite number available. This approach sets a new global standard for retail personalisation. 

“At Eagle Eye, we’re on a mission to power the personalised marketing revolution and launching EagleAI represents a significant step on that journey,” says Tim Mason, CEO of Eagle Eye. “We believe that personalisation is the retail version of the Golden Rule - treating people as they would like to be treated - and with EagleAI, retailers can put this into practice in a real, scalable, efficient way.” 

EagleAI uses a set of machine-learning algorithms that factor product affinity, shopping predictions, promotional responsiveness, budgetary controls and more. Working simultaneously, the algorithms create and target the right offers for the right individual. This creates the ability to build personalisation at the individual level and execute it at scale.