Hoist appoints Gerry David as new board member
Hoist announced that Gerry David is new chairman of the board of directors.
Previously, David had been CEO of Celsius Holdings, helping turnaround of the company which was on the verge of going out of business.
“I’m excited to join Hoist at such a dynamic time,” said David. “As consumers increasingly prioritize hydration and health benefits, Hoist is in a unique position to deliver just that. Hoist’s affiliation with the U.S. Military, being one of three electrolyte sources approved for use by the U.S. Department of Defense, sets them apart in the hydration market. I look forward to leveraging this aspect of Hoist to uncover new growth opportunities.”
As Hoist expands its IV-level hydration into new markets, including a recent partnership with supermarket chain Giant Food, David’s insights will be invaluable for navigating the company’s growth.
“We're thrilled to welcome Gerry into the Hoist world,” said Hoist co-founder and president Kelly Heekin. “We’ve seen what Gerry has produced throughout his career and believe that he will be a great asset to our mission at Hoist. With this group, we hope to continue bringing the best hydration to those who are constantly pushing their boundaries to the limits.”
