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Hootenanny Games partners with Sour Patch Kids for special edition SIXEM game

Hootenanny Games gave specialty retailers an exclusive look at the game at ASTRA Marketplace & Academy.
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Sour Patch Kids SIXEM Game

Nashville-based Hootenanny Games announced a licensing partnership with Sour Patch Kids to introduce a special edition of their game SIXEM and gave select retailers an exclusive first look at the game at ASTRA Marketplace & Academy in St. Louis, MO. 

“We are excited to be bringing a sour, then sweet, twist to our beloved dice game, SIXEM,” says Whitney Kimerling, chief creative officer of Hootenanny Games. “Teaming up with Sour Patch Kids, a brand that embodies the very essence of fun and playful spirits, perfectly parallels the unpredictable excitement of SIXEM, making this a one-of-a-kind gaming experience.” 

With SIXEM Sour Patch Kids, players pick their favorite Sour Patch Kid board and scramble to match the patterns with a roll of the dice. 

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“Our teams have worked tirelessly to blend the essence of fun and flavor,” says Alex Kimerling, president of Hootenanny Games. “This partnership exemplifies our commitment to creating unique gaming experiences that exceed expectations and launch us [Hootenanny Games] into a new audience demographic that extends beyond traditional product lines.”

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