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08/23/2021

ITWAL rallies supplier partners to raise funds for Make-A-Wish Canada

Industry comes together for National Convenience Week fundraiser.

When Adam Ableman stepped into the role of director of business development at ITWAL earlier this year, one of duties included drumming up support for National Convenience Week.

Now in its third year, the event—August 30th to September 3rd—celebrates the industry while raising valuable funds for Make-A-Wish Canada.

ITWAL has been involved in the fundraising efforts since day one, inviting supplier partners to join convenience stores for the fundraising initiative.  

“It’s a welcome task when I call them up about something,” says Ableman, who has been blown away by the generosity and support of ITWAL’s network. “When this was put on my lap, I thought amazing. Anything we can do to give back is so important.”

With so many charities struggling to raise money during the pandemic, this year's National Convenience Week is critical for raising much needed funds that will help the charity grant life-changing wishes for children with critical illnesses.

Wishes have proven physical and emotional benefits that can give children with critical illnesses a higher chance of survival, according to Make-A-Wish: "When a wish is granted, a child replaces fear with confidence, sadness with joy and anxiety with hope."

"This year’s donations surpassed 2019 and 2020, showing that a pandemic isn’t enough to slow down the support our from our supplier partners," says Ableman. 

Congratulations to everyone who donated to help grant life-changing wishes! And, it's not too late to help. Click here to find out how