Mondelez and BTS collaborate on new Korean-inspired Oreo flavour
For c-store owners and operators, staying on top of trends can be a challenge. Some stocking decisions are easy; choosing a classic cookie paired with the global K-pop sensation makes it easier.
Mondelēz released a limited edition Oreo & BTS Cookies, a brown sugar–pancake flavoured Oreo cookie created by BTS and dedicated to BTS fans.
RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook collaborated with Oreo to make the first purple wafer in the cookie's history and also marks the first time the traditional embossed pattern was replaced with a different design. As the band celebrates its 13th anniversary, the limited edition Oreo & BTS cookies feature 13 unique embossments BTS designed for their fans, including the band member names, a BTS light stick, and three Oreo cookies that form a special message to BTS fans.
The purple cookies are filled with a sweet cream that remixes the flavours of hotteok, a warm, brown sugar–stuffed pancake popular in Korean street food markets. BTS has fond childhood memories of eating not just hotteok but also Oreo cookies, making this a collaboration that places a piece of their Korean heritage inside a cookie they've always loved.
"For Oreo to be the first snacking brand we've collaborated with globally is a huge honour. We ate them as kids, we eat them in the studio, and now Oreo is helping us share a taste of home with the world," said BTS in a press release.
"This is our biggest collaboration to date, and we're excited to partner BTS, a band that creates culture and sparks playfulness," said Simon Crowther, managing director for Malaysia and Singapore for Mondelēz International. "The campaign brings together two passionate communities, transforming fans from passive consumers into active participants, and creating a shared cultural moment for a new generation of consumers."
The cookies are available in Canada until supplies last.