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National Convenience Week is a testament to the power of dreams and strength of community

Retailers, distributors and manufacturer members of CICC to come together to celebrate and raise life-changing funds for Make-A-Wish Canada.

Believing in the power of dreams and the strength of community. That’s the best way to describe CICC’s 13th National Convenience Week.

This year’s edition, taking place August 28th to September 1, will feature an extra-special milestone as we join Make-A-Wish Canada (MAW) in celebrating its 40th anniversary.

National Convenience Week Make a Wish

To commemorate this landmark occasion, MAW is taking 40 critically ill families from across Canada to have their wishes fulfilled simultaneously in a special, week-long group vacation experience at Walt Disney World from July 18-25. This is the first time in the organization’s history that 40 wishes have been granted at once.

As a platinum partner, the only trade association sponsor, we are honoured to be part of this opportunity to bring joy and create unforgettable memories for the wish families. Being a supporter of this event allows us to contribute to the fulfillment of these heartfelt wishes, enabling children and their families to experience moments of happiness and hope during challenging times.

NCW Make a Wish sponsors

This trip is the unofficial launch of National Convenience Week celebrations that kick off the following month. Our national ambassador Michela, had her wish to go to Disney World, revealed at CICC-member, Parkland On the Run store in Burlington last December.  

Michela was joined by her parents, grandparents and her two sisters for this surprise wish reveal. Diagnosed with leukemia five years ago, Michela underwent 27 months of cancer treatment. Our wish granting coincided with her being out of chemotherapy for two years.

There is perhaps no better feeling than playing a small part in making wishes come true for children like Michela, and their families.

Michala and family in the Parkland On the Run store

And that’s a prime example of why there is a natural connection between Make-a-Wish and the convenience industry. Critically ill children often miss out on one of the first rites of passage—visiting their local convenience store to buy snacks and treats. And the local convenience store is all about supporting families and their children. That’s why CICC consciously chose Make-A-Wish Canada as our partner so that we could help make wishes come true.

Since we started the event in Atlantic Canada 13 years ago, the event has grown into the largest fundraising event in the convenience industry. CICC and its members have raised more than $800,000 for the charity, which translates into approximately 80 wishes for critically ill children.

That’s an impressive milestone that should make our industry proud as collectively, the convenience industry is giving back to the communities they serve and making a difference in the lives of families who are undergoing challenging times.

But we’re not done yet. This year, our goal is to raise enough funds to reach the overall total of $1 million. We hope to surpass last year’s record of having 3,155 participating stores and expect to host 150 politicians in our member retail outlets. Retailers, distributors and manufacturer members of CICC all come together to help make these dreams a reality.

National Convenience Week is a testament to the power of dreams and the strength of community. Join  us to celebrate our industry and help wishes come true.


Anne Kothawala high fives Michela during the Make A Wish reveal at a Parkland On the Run store

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