Nestlé and Starbucks to bring RTD coffee beverages to new markets
Nestlé and Starbucks Corporation announced a new collaboration to bring Starbucks ready-to-drink (RTD) coffee beverages to select markets across Southeast Asia, Oceania and Latin America as of 2022.
"Our partnership with Starbucks has confirmed Nestlé's leading position in the global coffee business," David Rennie, head of Nestlé Coffee Brands, said in a statement. The 2020 sales of Starbucks products reached CHF 2.7 billion, a double-digit organic growth compared to 2019. “With our expansion plans into RTD coffee, Nestlé will continue to build on its global leadership in coffee and will benefit from new growth opportunities in a segment that is developing rapidly and attracting new and younger consumers."
"We continue to strengthen our partnerships to extend the reach of the Starbucks brand globally. With its historical local footprint and exceptional execution capabilities, Nestlé is an ideal partner to help us develop and offer tailored Starbucks coffee beverages in these markets," said Michael Conway, group president international and channel development, Starbucks. "Our partnership has proven highly successful for both companies, and we are confident that this new collaboration will help us meet our customers' evolving needs."
Nestlé and Starbucks will initially focus on the most popular RTD products, such as Starbucks Frappuccino and Starbucks Doubleshot, and will continue to develop a strong innovation pipeline. The products will be rolled out across a variety of channels.
The new collaboration builds on their three-year partnership, which expanded the reach of Starbucks branded coffee and tea products across 79 markets outside Starbucks retail stores. The companies will continue to work together closely to develop new, innovative products and go-to market strategies that will amplify the reach and expand the experience of the Starbucks brand globally.