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09/14/2021

Parkland calls on designers to reimagine 'The Electric Fuelling Station of the Future'

Michelle Warren
Editor, Convenience Store News Canada
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electric vehicles being charged
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Parkland Corporation is the headline sponsor of a new competition to asking designers to envision 'The Electric Fuelling Station of the Future'.

Run by Electric Autonomy Canada, the competition is inviting the architectural and design communities to envision ground-breaking concepts that may serve as a blueprint for future electric vehicle (EV) fuelling stations, alongside integrated, value-added customer experiences.

"We are excited to partner with Electric Autonomy on this important competition and to work alongside fellow sponsors including CIBC and Dentons," said Ian White, SVP, strategic marketing & innovation at Parkland. "We are committed to providing innovative mobility solutions and look forward to being an active participant in a design competition which focusses on the emerging needs of EV customers. Making our On the Run branded convenience stores a destination with innovative design elements, valued added amenities and exceptional customer service, further reinforces our purpose of powering journeys and energizing communities."


The challenge for architects, designers, and cross-disciplinary practitioners is to reimagine the traditional fuelling station as "a new roadside oasis" for EV drivers, where travellers can rest, eat, recharge and more.

"As electric vehicle adoption increases, the time to plan for the future is now," said Nino Di Cara, founder & president, Electric Autonomy. "While we have seen advancements in EV design, the EV lifestyle has been lacking. This competition aims to address that by redesigning the human experience of travel by road and creating inviting, sleek, road-side infrastructure, and customer experiences. We are pleased to partner with Parkland who is playing a leadership role in the energy transition and is one of Canada's leading convenience and fuel retailers."

The design proposals presented by the finalists and winner will be shared with architectural magazines and websites and the top three entries will collect a total of $40,000 in prize money.

 

Registration is now open and the deadline to submit is November 15, 2021.

More information here.