The Sweet Indulgence Spectrum
Meanwhile, the overall sweet snack space is defined by parallel demand for indulgent and permissibly indulgent offerings. The scale of indulgence is largely based on consumers’ mindsets at a particular moment in time.
[Read more: "Mondelēz's SnackFutures Hub selects startups for new CoLab class"]
On the better-for-you edge of the sweet snack business, brands that have traditionally built their name on health, wellness, or natural and organic profiles are adding items geared toward consumers seeking indulgent rewards. The Chobani brand of yogurt, for instance, recently unveiled a new limited-time Flip Confetti Birthday Cake flavor and a dessert-inspired Zero Sugar Boston Cream Pie variety.
In this arena, too, plant-based sweets are providing a new layer to the segment. The Hershey Co., for example, recently rolled out Reese’s Plant Based Peanut Butter Cups and Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt candy bar, while Unilever’s Magnum ice cream brand has expanded its options with a line of nondairy bars made with vegan chocolate.
Sweet snacks designed for consumers with specific health needs are also indicative of today’s mindful snacking habits. One case in point is the new Mightylicious cookie that provides a decadent taste yet is 100% free of gluten, wheat, rye, barley and rBST. Another example is a PB&J snack from Bobo’s, available in grape and strawberry jam flavors and marketed as gluten- and soy-free, vegan, and certified kosher.
Bite-sized treats also straddle the indulgence line. Products like Enstrom Almond Toffee Petites and chocolate-covered mascarpone truffles from Schuman Cheese are billed as rich and satisfying, but they come in smaller portions.
[Read more: "Canadians worried that inflation will impact their holiday shopping this year: Numerator survey"]
When it comes to the consumption of confections, people are still noshing on candy even as consumption of sweet treats spikes at Halloween, the holidays and Valentine’s Day and tends to level off in the summer, according to NCSoutions. The firm’s research also shows that chocolate remains a fan favorite, purchased 15% more often than other types of candy.
This article originally appeared at Progressive Grocer.