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Phillip Morris Q1 2026 results

The tobacco giant's revenue result exceeded the initial analyst consensus estimate.
Naomi Szeben headshot
Philip Morris International logo
Image courtesy of Philip Morris International
Philip Morris International logo
Image courtesy of Philip Morris International

Based on Q1 2026 reporting, Philip Morris International (PMI) expects strong growth, with revenue reported at $10.15 billion. The $10.15 billion revenue result exceeded the analyst consensus estimate of approximately $9.91 billion, despite slightly missing some higher-end estimates.

PMI continues to shift towards smoke-free products like their electronic tobacco heat-not-burn pens (IQOS) and nicotine pouches (ZYN)  and e-vapor pens (VEEV) to drive growth. 

Reported Diluted EPS declined by 9.3% to $1.56. While the reported EPS declined 9.3%, the adjusted diluted EPS grew by 16.0% to $1.96, highlighting that the underlying business operations were strong.

Net revenues increased by 9.1% on a reported basis and 2.7% organically. The gap between 9.1% and 2.7% highlights that currency exchange rates had a major positive impact on earnings.

Smoke-free surge

 

International smoke-free net revenues surged 24.7% (15.8% organically) to $3.8 billion, driven by the expansion of IQOS and ZYN.

The company is navigating a mixed environment for traditional combustibles, reporting “increasingly profitable smoke-free progress,”according to their investor relations report. IQOS users were measured to be over 35 million, Oral tobacco users around 7 million and VEEV over 1million. 

The company appears to be experiencing some headwinds trying to break into India, which has banned vapes and e-cigarettes. 

 

 

 

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PMI's performance highlights

 

Smoke-free products (SFP), such as IQOS, continue to be the main driver, with net revenues for this segment rising by 12.4% (5.3% organically).

Despite an expected volume decline in combustible tobacco (traditional cigarettes), strong pricing power allowed the combustible business to contribute, growing 6.7% (0.9% organically).

PMI’s higher-margin products and cost management helped the company deliver a higher adjusted operating income.

 

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