Photos from Fuel City's new c-store concept
Fuel City is on a mission. Since 1995, the family-owned and -operated chain of eight convenience stores throughout Texas has aimed to create a fun place in which to have positive experiences with expansive offerings and services. Its slogan, "Where Dreams Come True," is a sort of whimsical embodiment of how the company hopes its business impacts people.
The company's newest store, which debuted in December, is the next iteration of Fuel City and ushers in a new concept that incorporates a more transitional take on the exterior architecture and interior, while maintaining the retailer's "Texas urban ranch" aesthetic.
To create a sense of hospitality and a welcoming environment, the new open, airy store design contrasts industrial exposed ceilings with residential finishes like wide-plank white shiplap. Throughout the signage and interior finishes, the design features retro pops of color and graphics to add the playful touches guests expect to find at a Fuel City store.
"This store is a convenient, clean and fun place to stop in for a quick visit or stay for a while and enjoy a meal with the family in either the indoor or outdoor dining rooms. Our indoor/outdoor patios have music and TVs, so you can cheer on your favorite sports team or catch the news any time of year," Fuel City CEO Joseph Bickham told Convenience Store News.
Like other Fuel City locations, the Wylie store features the company's flagship, award-winning street taco program, which is offered 24 hours a day, seven days a week. Spanning all dayparts, the Fuel City Tacos menu boasts such varieties as the picadillo taco, the beef fajita taco, the chicken fajita taco, the barbacoa taco and the pastor taco. Customers can order burritos, bowls and quesadillas, too.
The store also showcases Fuel City's daquiri program, as well as a new growler bar concept displaying 20 local draft beer taps for either on-premise consumption or to take to go in a custom Fuel City branded growler or crowler can.
Other offerings available to satisfy cravings at any time of the day are:
- A Little Caesars pizza restaurant serving freshly made hot pizzas ready to go;
- Doughnuts made in-house daily and locally baked desserts;
- Hand-cut seasonal fruit; and
- Sandwiches and other hand-prepared convenience foods.
