Quality Oil Company taps Paytronix as partner for loyalty program, personalized messaging
Quality Oil Company, a North Carolina-based company housing Quality Mart, Quality Plus, and GOGAS convenience brands, announced they have partnered with Paytronix to launch their suite of solutions across its 138 retail locations.
The suite will be a combination of Paytronix loyalty and messaging integrated with a mobile app from Rovertown to help Quality Oil get closer to its customers and drive engagement. Quality Oil will also utilize Paytronix’s Strategy & Analytics service to refine personalization initiatives and bolster customer retention opportunities.
“Paytronix gives us a refined loyalty system that we can use to reward our customers with one-to-one offers that matter to them,” said Michael Robb, vice-president of marketing, Quality Oil Company. “Our goal is to increase our loyalty penetration and create even more opportunities to engage with our Quality Perks mobile app.”
READ: Paytronix looks at the changing loyalty landscape in 2025
With Paytronix Strategy and Analytics, Quality Oil will be able to gather data on customer purchasing habits and then create customized offers that will keep them coming back. It also will help identify and segment tier-one, two and three customers to give them personalized offers that will reward them based on their frequency and basket size. Quality Oil will also be able to better manage its promotions and enhance the overall user experience. While the app is accessible to all customers, it fully integrates with Paytronix to streamline loyalty marketing and ensure secure age verification.
“The combination of Paytronix guest engagement and the Rovertown mobile app will enable Quality Oil to understand its customers’ buying habits and, subsequently, reach out to those customers with tailored, customized offers,” said Jeff Hoover, director of convenience store strategy at Paytronix. “With Paytronix’s automated marketing campaigns, they’ll be able to segment guests and develop targeted offerings that will help grow their market share across all locations.”
