Rothmans, Benson & Hedges launches new smoke-free heated tobacco product

RBH’s product is the latest expansion of the company’s growing portfolio of smoke-free innovations.
11/13/2023
Smoke background

As the next step in its efforts to be a leader in smoking harm reduction, Rothmans, Benson & Hedges (RBH) is announcing a new heated tobacco product—a bladeless Smartcore Induction System—bringing advanced features and innovative technology for adult nicotine consumers.

RBH’s heated tobacco product is the latest expansion of the company’s growing portfolio of smoke-free innovations. To date, Philip Morris International (PMI)—the parent company of RBH—has invested more than $10 billion in science and technology to develop smoke-free products.

This new bladeless Smartcore Induction System provides improved experience and is now available in select stores across Canada with four tobacco flavour options.

“We have been transforming as a company to be part of the solution ensuring smoke free products are kept away from youth while still providing affordable and accessible alternatives to existing adult smokers,” says Mindaugas Trumpaitis, managing director, RBH. “There's no doubt Canada can be a global leader in reducing the harm caused by smoking, but it requires actionable steps, such as creating policy that differentiates between smoke-free products and cigarettes.”

Cigarettes burn tobacco and create smoke, which contains high levels of harmful or potentially harmful chemicals—the primary cause of smoking related disease. Alternative products, such as heated tobacco, vaping products and oral smokeless tobacco products, eliminate the burning of tobacco and smoke, which means that average levels of harmful chemicals can be significantly reduced compared to cigarettes.

While these smoke-free products are addictive and not risk-free, they offer adult smokers better and potentially less harmful alternatives compared to continuing to smoke cigarettes.

“Canadians should know the facts when it comes to smoke-free alternatives to cigarettes. These products are not risk-free and contain nicotine, which is addictive, but they offer adult smokers better and potentially less harmful alternatives compared to continuing to smoke cigarettes. Government policy should reflect this,” adds Kory McDonald, head, external affairs, RBH.

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