SAQ’s pilot project of urban mini locations to sell alcohol comes under fire
In May, the Société des alcools du Québec (SAQ) announced it was launching a pilot program to test a new urban mini agency concept it says will reach customers who aren’t familiar with the SAQ, don’t visit it often or need a convenient solution outside the SAQ’s opening hours.
Five locations were chosen for the pilot project that would run until the fall, four in Montreal and one in Laval. Each location would sell some 30 SAQ products, including spirits-based coolers, sparkling wines, still wines and spirits.
“We are delighted to be launching the first mini agency pilots, an important step in our strategy to improve accessibility and better serve our customers,” said Isabelle Dufour, vice-president, sales network operations upon the announcement of the project. “We expect this new concept will make us more flexible and innovative for customers in a way that is complementary to our store network, which will remain the preferred option for taking advantage of a larger product offer and advice from our employees.”
Ultimately, SAQ said it aims to open around 100 mini agencies next year, the goal being to grow its market share and reach customers who may normally not by beverage alcohol from the SAQ.
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Not everyone is happy with this pilot project or long-term plan.
According to CityNews Everywhere, Montreal the Québec Solidaire MNA for Hochelaga Maisonneuve, Alexandre Leduc said having strong liquor being made available until 11 p.m. would endanger the public’s health.
“Access to strong liquor until 11 p.m. in a lot of places in downtown, in my neighbourhood, in other places of Montreal, but eventually in other regions as well as the Quebec province, it’s not necessarily a good idea,” said Leduc to CityNews Everywhere, Montreal. “Maybe a good idea for having more profit for the SAQ, but not necessarily a good idea from a public health point of view.”
