Scene+ launches Window Wonderland holiday campaign
“Canadians appreciate personalization, selection and value, when shopping during the holidays,” says Candice Troupe, senior vice president, marketing and partnerships at Scene+. “With our variety of gift cards and partner offers, members can be sure they’ll find the perfect gift for their loved ones and something special just for them. Our mission is to enrich the lives of our members, and we designed this holiday shopping campaign and expanded gift card program to do just that.”
A recent survey commissioned by the Retail Council of Canada in partnership with Leger found that more than 42% of Canadians consider gift cards a flexible gift option for the holiday season. In that same survey, Canadians listed holiday home entertaining (food and alcohol) as a top category for holiday spending this year.