Shopper Marketing Media, Datalytica and CICC launch the State of the Industry Report Digital Companion
The Convenience Industry Council of Canada (CICC) has partnered with Shopper Marketing Media and Datalytica to launch the State of the Industry Report Digital Companion.
Available exclusively to CICC members, the digital companion provides six years of historical SOI data in a dynamic, searchable format that makes it easier to explore performance trends across Canada’s convenience retail sector. Built on Datalytica’s marketing intelligence framework, the State of the Industry Report Digital Companion gives members a focused and intuitive way to compare year-over-year trends using interactive filters and visual insights.
Members can explore patterns that were previously locked within static documents, making it easier to assess changes across provinces, store formats and market environments.
The broader Datalytica platform is built to support many types of data, including transactional data, loyalty signals, mobile behaviour, social engagement, digital exposure, and CRM systems.
Jamie Thompson, CEO of Wildwood Park Media Company, parent to Shopper Marketing Media and Datalytica, said: “The State of the Industry Report has always been the trusted benchmark for understanding the strength of Canada’s convenience sector. By partnering with CICC, we have added new value through Datalytica, giving members a live and intuitive way to explore trends. This step helps transform respected industry reporting into insight that supports faster and more informed decisions.”
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“We are pleased to partner with Shopper Marketing Media on its Datalytica platform to provide enhanced value to CICC member companies,” added Anne Kothawala, president and CEO of CICC. “We will build on this innovative service moving forward to furnish our members with real-time data that will help them navigate the economic headwinds of the Canadian economy in the future.”
Members can now access the State of the Industry Report Digital Companion as part of their CICC membership.
