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11/01/2021

Skip the line: 7-Eleven debuts mobile checkout across Canada

Frictionless solution enables customers to scan, pay and go.
Michelle Warren
Editor, Convenience Store News Canada
Michelle Warren profile picture
screen grab from 7-Eleven mobile check out video
7-Eleven customers download the mobile for a frictionless shopping experience.

7-Eleven Canada is launching its 7-Eleven Mobile Checkout across the country, giving Canadians a way to simply scan, pay and go with their mobile device.

Users download the 7-Eleven app to access 7-Eleven Mobile Checkout, which is available in all 600 stores in Canada as of today. Canada is the second market to introduce the feature, which was piloted in 2019 and launched across the U.S. earlier this year.

Read: 7-Eleven expands mobile checkout to more than 3,000 U.S. stores

There has been a massive surge and uptake in mobile payments since the onset of the pandemic, as people are looking for contactless solutions and ways to get in and out of a store more efficiently. 

“Our customers told us that they want more time to focus on the important things in their lives. We took that insight and developed 7-Eleven's proprietary technology to create a full contactless shopping experience. We know this will help our customers save time and empower them to make the most of their day,” said Norman Hower, VP and GM of 7-Eleven Canada. “We’re reinventing convenience with the 7-Eleven Mobile Checkout and this is yet another example of how we’re developing digital innovation to actively exceed our customers’ needs.”

Here's how it works.

  • Download the 7-Eleven mobile app from the App Store or Google Play or update current apps for the latest version to ensure it has the Mobile Checkout capability.  

  • Register for or log into the 7Rewards loyalty program.

  • Open the app in a participating store and tap the "Mobile Checkout" icon on the home page.  

  • Scan the barcode on each product to add it to the basket. Discounts or promotions will be applied automatically.

  • Pay for purchases in the app using Apple Pay, Google Pay or a debit or credit card.

  • Confirm purchase by scanning the on-screen QR code at the confirmation station before you exit the store.

The move will also bolster 7-Eleven's reward members. For a limited time, 7-Eleven Canada is offering 10x the rewards points for every purchase made using the new 7-Eleven Mobile Checkout. The 7Rewards loyalty program and 7-Eleven app allows customers to earn and redeem points on product purchases, receive perks like free food and drinks, coupons, access to exclusive contests, and have instant access to the 7NOW delivery app. 

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