Using a new feature in the 7‑Eleven app, customers can scan items as they shop and pay for purchases without ever standing in a checkout line.
The frictionless shopping experience is available to 7Rewards loyalty program members (of which there are more than 50 million). In addition, these shoppers can earn and redeem points on product purchases and receive relevant promotional coupons and pricing. Discounts and promotions are applied automatically.
To encourage uptake, 7‑Eleven is offering 10x the rewards points for every mobile checkout purchase made using the new feature in the app.
"After over a year of living through the pandemic, Americans have a new perception of what convenience looks like. For many, it's a contactless shopping experience without waiting in line," 7‑Eleven digital senior vice president, Raghu Mahadevan, said in a release. "Luckily, we were already testing mobile checkout and had begun expanding 7NOW home delivery to hundreds of markets before lockdowns occurred. Now, we are accelerating the expansion of mobile checkout to ensure customers can shop at 7‑Eleven the way they want to shop: safe and convenient. It's what people expect from the world's leading convenience store—we plan to exceed those expectations and take the in-store shopping experience to the next level."
Shoppers simply download the app (or update to the latest version), register for the 7Rewards, tap the "mobile checkout" icon and scan the product on each product. Users pay for purchases in the app using Apple Pay; Google Pay; a debit/credit card; or the 7‑Eleven Wallet feature of the app. When exciting, shoppers confirm their purchase by scanning the on-screen QR code at the confirmation station before exiting the store (or show it to a sales associate to confirm payment). Some items, such as financial services and age-verified products (alcohol, tobacco and lottery tickets), still require assistance. The company plans to expand the service to all U.S. stores by the end of 2022.