Tim Hortons announces date for annual Smile Cookie campaign

The annual Tim Hortons Smile Cookie campaign is starting on April 29 and will continue through May 5 with 100% of proceeds raised during the campaign going to support over 600 charities and community groups selected by local Tim Hortons restaurant owners.

"Our annual Smile Cookie campaign is a beloved and cherished tradition for Tim Hortons restaurant owners, team members and guests because of the amazing impact we can make together – while enjoying some delicious cookies," says Axel Schwan, president of Tim Hortons. "Last year's Smile Cookie campaign raised a record-breaking $19.7 million and I know our guests will be rallying with us again this year to support over 600 charities and community groups and the amazing work they do."

READ:  Tim Hortons cookie campaign raises $19.7 million

Tim Hortons customers can support a local charity or community group by purchasing Smile Cookies or one of four Smile Cookie personality pins: the Loopy, Bugsy, Starry and Squirmy Smile Cookie pins.

The first Smile Cookie campaign launched in 1996 by local Tims restaurant owners in Hamilton, Ontario seeking to raise funds for Hamilton Children's Hospital. Since then, the annual campaign has raised a total of more than $111 million across Canada and the United. 

Recipients include local hospitals, community care organizations, food banks and schools.