Tim Hortons Holiday Smile Cookie campaign returns
Tim Hortons second-annual Holiday Smile Cookie campaign is returning from Nov. 18 to 24 with all of the proceeds donated to local charities and community groups, including Tim Hortons Foundation Camps.
"Supporting communities is at the heart of the Tim Hortons brand and there's no better time than the holiday season for us to rally with guests, Tims restaurant owners and team members to spread kindness right across Canada," says Axel Schwan, president of Tim Hortons.
"Since 1996, Canadians have shown incredible support for our iconic Smile Cookie program, which has now raised over $129 million for charities and community groups. Last year we launched the inaugural Holiday Smile Cookie campaign and it was an amazing success, raising $9.8 million. We're looking forward to serving Canadians millions of hand-decorated Holiday Smile Cookies starting Nov. 18 and together supporting over 400 local charities and community groups, including Tim Hortons Foundation Camps."
The mission for Tim Hortons Foundation Camps is to provide life-changing opportunities for underserved youth across Canada to help them reach their full potential. Over 320,000 youth have been supported through multi-year development programs in the foundation's 50-year history.
"We cannot thank Canadians enough for their support and generosity throughout Holiday Smile Cookie week! Each cookie holds the power to change the life of someone in your community," says Caroline Barham, president of Tim Hortons Foundation Camps, and Western Canada Restaurant Owner. "With 100% of proceeds donated to local charities and Tim Hortons Foundation Camps, even the smallest bites make the biggest difference."
