Tim Hortons Orange Sprinkle Donut campaign to raise funds for Indigenous organizations
On Sept. 30 and Oct. 1, 100 % of the proceeds from the sales of Orange Sprinkle Donuts at Tim Hortons locations will be donated to the Orange Shirt Society, the Indian Residential School Survivors Society and New Pathways Foundation in Quebec.
"It's a privilege to be working with all three organizations again to help educate and raise awareness of the importance of Indigenous history in Canada," says Hope Bagozzi, chief marketing officer at Tim Hortons. "The goal of Tim Hortons third annual Orange Sprinkle Donut campaign is to help raise funds that directly support our partners and the development of crucial programming and educational opportunities in their communities."
The Tim Hortons Orange Sprinkle Donut fundraising campaign was first developed in 2021 by a group of Indigenous Tim Hortons restaurant owners and to date has raised over $2.6 million for Indigenous organizations.
"As we prepare to launch this year's Orange Sprinkle Donut campaign, we are truly grateful for our ongoing partnership with Tim Hortons. Their support has been instrumental in helping us provide crucial services to communities in need," says Angela White, executive director of the Indian Residential School Survivors Society. "Last year, the generosity of Canadians exceeded our expectations, making it possible for us to make a real difference. We look forward to continuing a long and meaningful collaboration, as Tim Hortons continues to stand with us in our mission of truth and reconciliation. Together, we not only raise funds, but also increase awareness and visibility for the important work of the Indian Residential School Survivors Society."
Orange Shirt Day has been observed on Sept. 30 since 2013, when Phyllis Webstad told her story of her first day of residential school. Her organization, the Orange Shirt Society, and the Every Child Matters movement she created, continue to raise awareness about Canada's history of residential schools, along with honouring the survivors and their families and the children who never returned home. In 2021, the federal government also designated Sept. 30 as the National Day for Truth and Reconciliation.
"We at the Orange Shirt Society give thanks to Tim Hortons for their ongoing support for our non-profit through the Orange Sprinkle Donut campaign. Last year on Sept. 30, I spent a few hours with our Prime Minister in Niagara Falls, Ont., during which time we each enjoyed an Orange Sprinkle Donut," says Webstad, founder of the Orange Shirt Society. "I explained to him that we are supported by Tim Hortons, how much we appreciate this and how this yearly campaign helps us to ensure that conversation is being had about all aspects of the history and legacy of residential schools in Canada."