Tim Hortons Orange Sprinkle Donut campaign returns
For the fourth year in a row, Tim Hortons restaurant owners across Canada will be participating in the Orange Sprinkle Donut fundraising campaign in support of Indigenous organizations.
On Sept. 30, 100% of the proceeds from the sales of Orange Sprinkle Donuts will be donated to the Orange Shirt Society, the Indian Residential School Survivors Society, New Pathways Foundation in Quebec, and new this year, the Gord Downie & Chanie Wenjack Fund, and Ulnooweg Education Fund.
"We're proud to be launching the Tim Hortons Orange Sprinkle Donut campaign for a fourth consecutive year and to be supporting two new additional Indigenous organizations – the Gord Downie & Chanie Wenjack Fund, and Ulnooweg Education Fund – so we can create even more impact right across the country," said Hope Bagozzi, chief marketing officer for Tim Hortons.
The Tim Hortons Orange Sprinkle Donut fundraising campaign was first developed in 2021 by a group of Indigenous Tim Hortons restaurant owners and to date has raised over $3.6 million for Indigenous organizations.
"Last year, we raised more than $1 million through the Tim Hortons Orange Sprinkle Donut fundraising campaign and we're so thankful for the support from guests and Tims restaurant owners across Canada,” Bagozzi added.
READ: Tim Hortons Smile Cookie campaign raises nearly $18.8 million for charities
"We are grateful to be part of Tim Hortons 2024 Orange Sprinkle Donut campaign,” said Sarah Midanik, president and CEO, Gord Downie & Chanie Wenjack Fund. “Through the Legacy Schools program, we are ensuring that the next generation of youth in Canada not only know the true history of this country but understand the value of Indigenous knowledge and cultures. This year, we sent resources to over 8,000 educators from coast to coast to coast to help them weave Indigenous perspectives into all subject areas. With the support of Tim Hortons, team members and guests, we can't wait to see how many youth we can reach in the future. Together, we can move reconciliation forward."
"The generous support from Tim Hortons is poised to create a transformative effect on our young people and their communities,” added Chris Googoo, chief operating officer of Ulnooweg Education Fund. “It will ensure the ongoing success of initiatives that foster comprehensive well-being — encompassing the physical, mental, social, and spiritual aspects of health. This support also establishes a vital space for community elders and knowledge keepers to share their stories, forge meaningful connections with youth, and play a crucial role in the resurgence of our cultural and linguistic heritage. Such efforts are instrumental in nurturing overall community health. Thanks to this assistance, we will have the capacity to engage a greater number of young individuals, equipping them with the essential resources they need to emerge as the leaders and professionals of tomorrow."
"The Orange Shirt Society is deeply grateful for Tim Hortons support with the Orange Sprinkle Donut. Every donut sold helps us continue to support programs for survivors, fostering healing and hope within our communities. Together, we can make a meaningful difference," added Shannon Henderson, president of Orange Shirt Society.
