Tim Hortons spices up its pizza offerings
Tim Hortons is adding to its popular flatbread pizza lineup with the introduction of the Spicy Rosé Flatbread Pizzas.
To inaugurate the launch of the new addition, Tims customers can order any two Flatbread Pizzas—also including Bacon Everything, Pepperoni, and Simply Cheese flavours—for just $12 through Nov. 17.
The Spicy Rosé Flatbread Pizza features a spicy and creamy tomato sauce, slow cooked chicken, shredded mozzarella and Monterey Jack, and herb seasoning on a crispy garlic-oil brushed Flatbread Pizza base.
"We first launched Tims Flatbread Pizzas across Canada in April and Canadians have loved these delicious new lunch and dinner options that offer amazing value—starting at just $6.99 each," said Carolina Berti, vice-president of category and innovation for Tim Hortons. "Families have told us that Tims Flatbread Pizzas have been a great addition to their Tims Runs to take home for a delicious, quick and affordable meal, or to serve at weekend gatherings. And we know Flatbread Pizzas have been a regular go-to work lunch for many of our guests. We're excited to launch a 2 for $12 offer next week to encourage guests to try the new Spicy Rosé flavour and to treat a friend or loved one to a Tims Flatbread Pizza."
READ: Tim Hortons launches pizza nationally to 'stretch the brand' to afternoon, night
Tim Hortons launched its pizza lineup earlier this year in order to get consumers to think of the popular restaurant as more than a place to drop in for a morning coffee and donut before heading into work.
"We are really strong in the morning ... but we saw that opportunity existed in the afternoon," said Tims' chief marketing officer Hope Bagozzi, upon the launch of the new line of pizza offerings. "With single-digit market share for a player of our size, that's really not tapping into the potential in the afternoon."
