Plaintiff's lawyer argued that vape stores are suffering financially because of the law and that without flavoured e-cigarette options, people trying to quit smoking would go back to tobacco.
As the industry looks for more opportunities to sell age-restricted products, transparency and enhanced verification tools will become increasingly important.
Plus, nicotine cap will take effect for e-cigarette manufacturers on July 8, and retailers will have to pull products that exceed the limit after July 23.
On World No Tobacco Day, company increases focus on alternatives for adult consumers and commits to delivering 'A Better Tomorrow' with sustainability initiatives.