2021 Star Woman in Convenience winner: Cindy Tal 

Cindy Tal is a people person. Indeed, building a team of talented, resilient, and dedicated professionals is her greatest achievement.

“The work itself continues to change and evolve year after year, which keeps things exciting, but the one thing that has kept me happily tethered to this industry for 20 years is the inspiring people I have had the opportunity to collaborate with,” she says.

Based in Burnaby, Tal oversees eight territory managers within British Columbia that comprise 172 gas stations under the Chevron, Esso and FGP brands, as well as On the Run c-stores. Her focus: to provide a safe and exceptional customer experience.

She leads by example, demonstrating best-in-class operations, maximizing volume, in-store and quick-service restaurant sales, all the while controlling costs and delivering year-over-year business growth.

In addition, she is responsible for the performance and development of the territory manager team, including recruitment, onboarding, professional development programs, counselling and leadership.

Tal started her c-store career when she graduated university and quickly found a passion for retail operations. “To me, operations is really where all of the carefully crafted elements of our business come together, and I love being a part of the team that ensures all of these elements are executed with excellence every single day.”