2021 Star Woman in Convenience winner: Rebecca Winter

Rebecca Winter likes to say she grew up at Now Prepay/Payment Source, where she delighted in watching the company grow into an industry leader. Over the past 15 years, she’s been a driving force of the company’s overall customer experience strategy.

“I’m very proud knowing my involvement leading the customer service and sales departments was a key part of that growth,” says Winter, who manages four national sales representatives and a customer service team of 15 people, who work in offices across the country.

She recently implemented an omnichannel telephony system that will improve the customer experience by managing all interactions.

“We’re always looking for ways to improve, and we must be doing something right, because more than 50% of our monthly new terminal growth comes from retailer referrals.”

Winter’s positive outlook makes every interaction with retailers supportive and successful in an industry that prides itself as a community hub.

“I enjoy providing solutions that help retailers grow their overall business,” she explains. “It’s the interpersonal relationships that let me understand their needs and develop a program tailored to them. Being able to share in their successes brings me a real sense of pride and motivation.”