Started by Jack Rabba in 1967, Rabba’s roots in the GTA run deep. And Rabba Roots was developed to give thanks to the people in the community that have supported it for 55 years.
“The Rabba Roots Program is intended to support our communities' most vulnerable people, and stems from the “Here for You” promise made by our 24-hour locations,” says Rima Rabba, head of marketing at Rabba Fine Foods.
In the early days of the pandemic, Rabba donated 2,000 bottles of sanitizer to Peel Children’s Aid, and later worked with governments to secure millions of free rapid antigen tests to neighbourhoods around the GTA. Rabba donates regularly to Trillium Health Partners, The Mississauga Food Bank, Covenant House, Good Shepherd Ministries, St. Mary's Middle Eastern Festival and the list goes on.
“We have seen and heard from our various team members that they like to work with our company because we make a noticeable impact in the communities we serve,” says Rabba.
As a business founded by an immigrant, Rabba has always been particularly committed to helping other immigrant families. “Rabba has helped thousands of families establish themselves in Canada over many decades and continues to do so,” she says. “Rabba Fine Foods wants to give everybody a chance to build their lives in Canada without going through all of the hardships that Jack had to overcome. It is a core value of Rabba Fine Foods and something that the organization is very proud of.”