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2022 Star Women in Convenience winner: Lynda Desmarais

Shining Star
Lynda Desmarais SWIC2022

Supervisor, corporate operations

Groupe F. Dufresne


How did you get into this industry? 

I ran a home daycare and wanted a new job. A friend who managed a convenience store offered me a job as a cashier.

Favourite thing about your job? 

Interacting with customers, managers and suppliers, and the diversity of the work.

Biggest challenge of your career? 

Putting our image and hiring the right manager and great teams during the construction or acquisition of new stores.

Career highlight? 

When Groupe F. Dufresne nominated me as Supervisor of Corporate Operations, I was so proud. I had worked for them for eight years and whenever we remodelled or acquired a new store, they’d send a notice celebrating the work we accomplished. I started as a clerk, and moved on to manager, manager-trainer and for the past 10 years, supervisor.

What are you most proud of from the last year? 

In 2021, we acquired 30 stores to be transformed under our brand, and despite the challenges of the pandemic, I managed to get the work done and hire excellent teams.

What excites you most about the future?  

This industry is constantly evolving, and the contact with customers and employees remains very important so we can protect this lovely community.

Leadership style? 

I bring people together and love working with a team – sharing my knowledge and leading by example. I also like enjoying myself while I work, and always lend an ear.

Other thoughts? 

This award really touches my heart and demonstrates that Groupe F. Dufresne appreciates and recognizes the work I do.

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Click here for the full list of 2022 Star Women in Convenience winners.

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