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2022 Star Women in Convenience winner: Melissa Ryan

Shining Star
Melissa Ryan SWIC2022

Associate manager-marketing operations

Canadian Tire Gas+


What do you like most about your job? 

The technical side is very interesting. The people I work with are great. We work together as a team and get results. The company is very supportive—and the free samples aren’t too bad either.

What was the biggest challenge of your career?  

I am going to say the upgrades and installation of the marketing inventory management solution.  I am on my fourth install or upgrade; these require lots of time and knowledge

What's the best advice you ever received? 

Don’t ever stop learning and growing as a person.  I use this every week.  It keeps things fresh; your mind is always enriched with new things, and you are a much happier person.

What's your career highlight or proudest achievement? 

I have so many, but I once received an award for my achievements with a new application.  I was promoted to marketing operations-Associate Manager.  This was a total surprise.

How do you define yourself as a leader? 

I am very much a hands-on person.  I will do whatever is required and expect my colleagues to have the same mindset.  Delegation is always key.  This helps the people you work with to understand the job and what it is they are doing.

How has the business changed since you started?  

The assortment of products available in the C&G channel has definitely changed.  We started with a small metal rack to sell our confection.  Now the assortments have expanded to the entire inside of the store. Stores have also grown, with square footage of over 1,000 sq. ft.  Along with ABM and foodservice, we also have beer and wine in Quebec and Newfoundland.  Stores have become like a one-stop shop.

What challenges do you think lie ahead for your sector?  

Sourcing new products will be challenging as there is only so much you can sell in C&G.

What is your management or leadership philosophy or approach?  

Listening is the key to anything.  Then understanding the problem and working through a solution together.

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