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2022 Star Women in Convenience winner: Myriam Bellefleur 

Store-level Star
Myriam Bellefleur SWIC2022




How did you get into this industry?

My spouse at the time and I decided to open a hardware store, but the need wasn’t there, so we transformed it into a convenience store because there were none in our community.

Favourite thing about your job?

Relations with customers, staff and also the work environment.

Biggest challenge?

Re-launching the business after we took a sabbatical year to travel on our sailboat.

Best advice received? 

Expand your business based on demand and what customers need.

Career highlight? 

Showing my community that with hard work and perseverance, you can succeed as an Indigenous woman.

What are you most proud of?

We received a $250,000 investment to improve our IT equipment and expand our sales floor and storage areas.

What excites you most about the future of this channel? 

This industry is always growing, as long as you respond to your clients’ changing needs.

Leadership style?

I have an open spirit and I listen to my employees. My team knows they can count on me, no matter what tie it is. I believe in collaboration, and in leading by example.

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Click here for the full list of 2022 Star Women in Convenience winners.

Be there when the industry comes together in-person to celebrate at the Star Women in Convenience Awards Event. Space is limited.

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