Owner and operator Jessica Friesen takes pride in the fact that Gales Gas Bars are the first and only retailer in the gas and convenience industry to obtain the nationally recognized Rainbow Registration with the 2SLGBTQI+ Chamber of Commerce (CGLCC). “It speaks to the culture of Gales and the environment that can be expected when visiting any of our establishments,” she says.
The accreditation is obtained by businesses that can demonstrate they are committed to and consistent in their efforts to provide a welcoming and accepting experience for 2SLGBTQI+ customers and staff. That includes employing members of the 2SLGBTQI+ community.
“It is important to provide a safe workplace where people will not be judged based on their race, religion, sexual orientation, etc.,” notes Friesen. “If they feel safe, they’re able to focus on doing their job properly, efficiently and pleasantly. It improves the overall customer experience and the workplace culture.”
Gales Gas Bars earned its Rainbow Registration also through its continuous public support for the 2SLGBTQI+ community. It also encouraged staff members to speak to their knowledge about working with the company. “Successful business owners don’t just think about the dollars and cents,” she explains. “They think about people first and foremost—the customers, suppliers and staff that support them.”