Rabba Roots is an ongoing community giving program that represents the company’s commitment to its neighbours. Rabba Roots supports a range of local organizations to help the most vulnerable. Part of its “Here For You” commitment, the company regularly provides food and critical supplies to those in need.
“Rabba Fine Foods values being in the heart of their communities,” says president Rick Rabba. “The Rabba Roots program is built on more than 50 years of serving communities and is dedicated to contributing to the lives of people through access to food, health and emergency services.”
Giving back for Rabba Fine Foods means being engaged with multiple local organizations, from grassroots not-for-profit organizations to school fundraisers and women’s shelters. For example, Rabba hosts an annual dinner at The Good Shepherd Centre during the Super Bowl, providing thousands of meals and care packages during the coldest winter months. It’s the product of a partnership with The Good Shepherd Ministries, which focuses on homelessness and those at risk.
Improving access to healthcare is also a priority through Rabba’s long-term support of the Trillium Health Partners Foundation and the region’s growing need for intensive care and emergency services. As part of its community giving program, donations have surpassed $90,000.