2024 Impact Awards winner: 7-Eleven Canada

The data about food waste is alarming. 

A staggering 40% of the world’s food goes to waste, responsible for 10% of greenhouse gas emissions, according to Too Good to Go (TGTG), a social impact company working to combat food waste. 

In January 2023, 7-Eleven Canada partnered with TGTG to leverage its mobile app by offering customers affordable surprise bags of their favourite foods for one-third of retail value. 

The TGTG app connects customers with unsold food from 7-Eleven. Items (from donuts to fruit salad) nearing their best-before dates go into a surprise bag and are made available for purchase and pick up through the app. 

The collaboration between 7-Eleven Canada and TGTG was created to inspire and empower its team to fight food waste. 

Initially, 37 stores in British Columbia and Ontario piloted the program with two surprise bag options. 

Since then, TGTG has rolled out to more 495 7-Eleven stores across Canada. 

From January 2023 to May 15, 2024, 7-Eleven Canada’s TGTG program saved over 197,000 meals and helped avoid in excess of 1.16 million pounds of CO2 emissions. 

Meanwhile, 80% of customers said they’d buy a surprise bag again.