2024 Impact Awards winner: KIND Healthy Snacks

A common thread runs through everything KIND makes and that’s the desire to create a kinder, healthier world. 

In practice, it takes various forms, including a commitment to sourcing 100% of its almonds from bee-friendly farmland that leverages regenerative agriculture practices on a mass-balance basis by 2030. 

KIND became the first snack company to make such a commitment, announcing the goal in 2022. 

The KIND Almond Acres Initiative is the first step and will help KIND inform how it engages with suppliers as they transition to more sustainable practices. 

The company is also tracking five environmental outcomes to learn how it can grow almonds more sustainably. The findings will help it set environmental targets and reach its 2030 goal. 

As senior key account manager Samuel Tenenbaum notes: “We are putting our money where our mouth is by co-creating this pilot with our supplier, ofi, to trial these practices and measure their outcomes.” 

Last year, KIND worked with Pollinator Partnership to become one of the first brands to pilot a third-party verification for Bee Friendly Farming certification. 

The company is also testing and experimenting with alternative packaging and advocating for better recycling, while continuing to focus on reducing greenhouse gas emissions.