2025 Impact Awards Winner: &Back Coffee

Coffee is more than a daily ritual; it’s a powerful vehicle for social and environmental change. 

That’s a core belief for &Back Coffee, a women-owned and B Corp certified company. 

As such, it is on a mission to empower 10,000 women coffee farmers through regenerative sourcing and community investment. Its operation model, from bean to cup and back, is about giving back directly to the communities around the world that make coffee possible. 

Sustainability is an integral part of its business, from responsibly sourcing high-quality coffee to operating in a planet-friendly way and reinvesting in the communities behind every cup. 

“We’ve always believed that meaningful sourcing includes long-term partnerships and real-world investment,” says Roxanne Joyal, founder and CEO. “Our impact initiatives were born out of a desire to go beyond fair pricing, to create opportunities for women to thrive in coffee and in life.” 

&Back knows that by supporting women, entire communities benefit, too. These initiatives facilitate this, such as a financial literacy training program for women coffee farmers in Kenya and an agricultural training program in Ecuador. 

Looking ahead, the company’s goal is to empower 10,000 women coffee farmers by growing its program offerings, expanding training and support, and building stronger local markets for community-grown products.