2025 Impact Awards Winner: BG Fuels | Waypoint Convenience

When Waypoint Cares launched in 2022, its goal was clear—create a lasting, positive impact in the communities where it operates. 

Recognizing the role music plays in youth and community development, it partnered with MusiCounts, a Canadian charity that ensures all kids have access to music education. 

For Waypoint, it is a meaningful way to support youth, education and creativity across the country, especially in small and rural communities where many of its stores are located and where arts and music programs often face funding challenges. 

Since the start of our partnership with MusiCounts, Waypoint has contributed more than $22,000 to its Band Aid Program, combining corporate donations with on-site fundraising activities. 

This year, Waypoint formally launched Waypoint Cares nationwide, which included a coordinated rollout of digital content (social media, video) and a $1 donation feature activated across its network of stores. 

This initiative alone raised about $10,000 through customer donations, thanks to the efforts of store teams. Looking ahead, the goal is to grow Waypoint Cares into something that’s not only impactful, but also fun, inspiring and truly part of what the company represents. 

The company continues to seek innovative ways to go above and beyond to support communities.