2025 Impact Awards Winner: Coke Canada Bottling

The belief that the world needs more kindness was a primary motivator behind the introduction of Canada’s Kindest Community contest. 

It aimed to identify, celebrate and reward those who share acts of kindness, inspiring others to do the same. 

Nearly 600 communities were nominated across the country. Ultimately, Jarvis, Ont. was crowned as Canada’s Kindest Community for 2024 and received a $50,000 donation to the Norfolk Community Foundation. 

The contest was embedded into the annual Coca-Cola Holiday Caravan tour, which was born from an opportunity to deliver optimism in local communities. 

Each year, with the help of dedicated Coke Canada Bottling and Coca-Cola employees coast-to-coast, a few special elves, Santa and iconic Red Coca-Cola trucks, travel to cities and towns nationwide. 

To participate in the Canada’s Kindest Community contest, Canadians were invited to nominate their local area by sharing acts of kindness—whether their own or those of others—that have made life in their community a little kinder. 

Nominations were accepted at select grocery retailers, Coca-Cola Holiday Caravan stops, or directly on the Coca-Cola Holiday hub website. 

Canada’s Kindest Community comes to life fully integrated at the customer level, including in-store and online activation nationally at select key retailers.