2025 Impact Awards Winner: Georgian Bay Spirit Co.

Based in Collingwood, Ont., the company is well known for its ready-to-drink offerings and spirits. 

It launched sustainability efforts to reduce its environmental impact with a clear goal—to become one of Canada’s most eco-conscious distilleries. 

To accomplish this, the team addressed the footprint of distilling by cutting emissions, eliminating plastics and adopting sustainable packaging. 

Through its efforts, it achieved Climate Smart Certification with a 10% emissions reduction. 

The company also introduced Canada’s first paper spirit bottle, made from 100% recycled material. 

As well, it started a tree-planting program with one tree planted for every bottle sold. 

Partnerships with organizations such as Georgian Bay Forever, as well as through purchase-linked programs like the tree planting initiative, encouraged engagement of team members and customers. 

“Georgian Bay Spirit Co. prioritizes sustainability to help safeguard the pristine waters, forests and wildlife that define the Georgian Bay region,” says Jeff Young, supply planning & sustainability manager. 

“As a company rooted in this environment, we have a responsibility to reduce our impact through efforts like minimizing plastic waste and lowering emissions. Taking action helps preserve the natural beauty and health of the area for future generations."