2025 Impact Awards Winner: Petro-Canada CareMakers Foundation

Family caregivers are a unique group. 

They’ve answered the call to provide unpaid care to loved ones dealing with a significant health challenge. 

In Canada, one in four people falls into this category. 

While caregiving can be rewarding, it can also negatively affect a caregiver’s wellbeing, health and finances. 

When Petro-Canada spoke to Canadians about pressing social issues, it became clear that family caregiving was an issue deserving intervention. 

With seed funding from Suncor, the Petro-Canada CareMakers Foundation began in 2020 as a public foundation to support family caregivers and help alleviate their challenges.

They require support and the CareMakers Foundation is devoted to alleviating family caregiving challenges. 

In 2021, the foundation launched two grant streams and awarded 83 grants to Canadian charities. 

The foundation donated about $1.7 million to organizations providing direct support at the national, provincial and community levels. 

In 2021, the foundation raised almost $500K through fundraising initiatives. 

CareMakers has also committed to raising awareness of the issues family caregivers face. Petro-Canada engaged customers in learning about the cause through on-site signage and enabled them to directly contribute through the purchase of specific products, with a portion of proceeds supporting the foundation–such as its carwash and a cross-promotion with Coca Cola.