2025 Star Women in Convenience winner: Anna Yushkova

Anna Yushkova              

Merchandise Analytics Manager, Central Canada

Circle K | Alimentation Couche-Tard                

How did you get into this business?

As a newcomer to Canada, I was fortunate to join Alimentation Couche-Tard | Circle K as a Pricing Analyst in 2023. Within a year, I was promoted to Merchandise Analytics Manager—a role that has allowed me to take on more responsibility and contribute to broader business initiatives through data and insights.

What work-related accomplishment are you most proud of during the last 12–18 months?

I'm proud to have simplified our reporting by shifting from manual Excel files to automated, real-time Power BI dashboards. This reduced manual effort, improved access to data, and made insights instantly available. Three of these dashboards are now among the Top five most viewed across 10,000+ reports, helping teams quickly spot opportunities for improvement across all categories.

What do you like most about your job?

Without a doubt—the people. Our team is not only highly skilled and driven, but also incredibly supportive and positive. I know they read this, and I want to take the chance to say—you are amazing! I'm truly grateful and inspired by each of you.

What was the biggest challenge of your career?

I hope the biggest challenges are still ahead—because that's what drives growth, sharpens skills, and brings real results through learning and innovation.

What's the best advice you ever received?

“Success feels better when you're genuinely happy doing the work”.

What trends or innovations are you keeping an eye on right now?

As an Analyst and a strong believer in the power of technology, I closely follow the evolution of AI tools. In Convenience Retail, staying competitive means making fast, informed decisions—and I believe AI will continue to drive this by improving efficiency, enhancing the shopper experience, and unlocking new opportunities for growth.