2025 Star Women in Convenience winner: Desiree Jackson

Desiree Jackson            

Territory Manager         

Parkland Corporation    

How did you get into this business? 

I had been in the healthcare industry for many years when, in 2008, I decided to relocate to a different city. Around that time, a former colleague asked if I had ever considered a career in the fuel industry. I felt ready for a new challenge and a shift in my professional path. I applied and received an entry role position. From there, I took on a variety of roles that allowed me to grow and gain a deeper understanding of the business. I soon discovered a passion for the industry, and once I joined operations, I knew I had found where I truly belong. It was the best decision I could have made for my future success.

What do you like most about your job?

I truly love everything about my job. I enjoy the fast-paced environment and the fact that each day brings a new challenge—and with it, new rewards. I take great pride in working with our team of operators, who are deeply passionate about the business, as well as our dedicated Parkland team. I’ve learned so much from my colleagues including many valuable insights and experiences that I will carry with me throughout my career.

What was the biggest challenge or your career? What did you learn?

Overcoming self-doubt. I’ve often been told that I am my own worst critic. Throughout my professional career, I’ve had moments of self-doubt and have been incredibly hard on myself for mistakes made along the way. However, in my current role, I feel supported. I’m inspired daily by my manager and our leadership team at Parkland. Their valuable feedback has motivated me to actively seek input on my strengths and areas for development. This experience has reassured me that I’m on the right path for future growth.

What's the best advice you ever received? 

When I first joined the retail fuel business, it was a challenging transition in my career. During my first year-end review, I told my manager that I wasn’t sure if this role was the right fit for me. His response and advice have shaped my career ever since. He asked how long I had been in my previous role, and I replied that it had been many years. Then he asked, “If you felt that comfortable in your last position after seven years, how comfortable would you feel in this new one after the same amount of time?” That question stayed with me. I was stepping out of my comfort zone into a position that initially didn’t feel right, but I realized I just needed time—to grow, to adjust, and to gain confidence in my new responsibilities. Whenever I face challenges now, I remind myself of that advice. It helps me move forward with confidence, embrace new opportunities, and trust that I’ll succeed—just as I have before.